Strategic advice on the development of digital products to make recycling easier
The Challenge
An NGO in the recycling space was seeking to leverage their capabilities to build a tool which can help minimize uncertainty when recycling. Many proposals had been thrown around, and some developed. But a question remained: which tool would be most effective in changing behavior? And once a tool has been chosen, how can it be implemented in a way that promotes the type of behavior change that the NGO is looking for?
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