Informing a campaign to tackle gender inequalities in investing
![gender gap investing](https://framerusercontent.com/images/R4kZABglBfRe3W1QegBIjdr4CG8.webp)
The Challenge
Successful investment portfolios often reflect a diverse range of decision-makers—yet, a gap exists in gender representation within investing. To address this issue, we were tasked with informing a campaign focused on empowering women in the financial markets. To address gender inequalities in investing, we first needed to better understand the causes of those inequalities, including potential obstacles women face in investment decision-making.
This was a project in collaboration with Behaviour & Beyond.
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