Applying behavioral science to make 
societal impact.

Applying behavioral science to make 
societal impact.

Applying behavioral science to make 
societal impact.

With a background in behavior change and neuropsychology, I create (digital) behavior change solutions to address societal challenges. My experience spans across diverse sectors, from cyber resilience and digital literacy to sustainability and habit formation. I aim to have a lasting and positive impact on society—one behavioral step at a time.

With a background in behavior change and neuropsychology, I create (digital) behavior change solutions to address societal challenges. My experience spans across diverse sectors, from cyber resilience and digital literacy to sustainability and habit formation. I aim to have a lasting and positive impact on society—one behavioral step at a time.

With a background in behavior change and neuropsychology, I create (digital) behavior change solutions to address societal challenges. My experience spans across diverse sectors, from cyber resilience and digital literacy to sustainability and habit formation. I aim to have a lasting and positive impact on society—one behavioral step at a time.

What I do

What I do

What I do

Behavioral Research
Behavioral Research
Behavioral Research

Changing behavior starts with understanding its mechanisms. I provide in-depth behavioral research and can map out the variables influencing the behavior you’re trying to change. If you're looking to get a better understanding of behavior and develop tools to change it, this is the way to go.

Changing behavior starts with understanding its mechanisms. I provide in-depth behavioral research and can map out the variables influencing the behavior you’re trying to change. If you're looking to get a better understanding of behavior and develop tools to change it, this is the way to go.

Behavioral Design
Behavioral Design
Behavioral Design

How can you create products and services that effectively support behavior? This requires translating research into practice. I can help by conducting behavioral audits and creating behavioral journey maps to identify key behavioral techniques and touchpoints and shape environments that promote healthier behaviors.

How can you create products and services that effectively support behavior? This requires translating research into practice. I can help by conducting behavioral audits and creating behavioral journey maps to identify key behavioral techniques and touchpoints and shape environments that promote healthier behaviors.

Behavioral Strategy
Behavioral Strategy
Behavioral Strategy

Many organizations can benefit from integrating behavioral insights into policies and strategies. Aligning those with human behavior can drive better business and societal outcomes. I can help you apply a behavioral lens to strategy.

Many organizations can benefit from integrating behavioral insights into policies and strategies. Aligning those with human behavior can drive better business and societal outcomes. I can help you apply a behavioral lens to strategy.

Workshops & Training
Workshops & Training
Workshops & Training

I love to excite others about behavioral science. Whether you’re looking for a one-time inspiration session or topic-specific training, I can host sessions to inspire teams to apply behavioral science in their work and decision-making.

I love to excite others about behavioral science. Whether you’re looking for a one-time inspiration session or topic-specific training, I can host sessions to inspire teams to apply behavioral science in their work and decision-making.

Public Speaking
Public Speaking
Public Speaking

Are you organizing an event? You can book me as a speaker for conferences, panel discussions, or seminars. Let’s chat about your event and see which topics I can cover.

Are you organizing an event? You can book me as a speaker for conferences, panel discussions, or seminars. Let’s chat about your event and see which topics I can cover.

Designing interventions to improve decision-making

Designing interventions to improve decision-making

Designing interventions to improve decision-making

Human behavior is complex. Despite knowing which behaviors are good for us, we often choose otherwise. Is this a sign of irrationality, or is it a rational adaptation to our real-world context? In my work, I focus on understanding the reasons behind people’s behavior, to then develop tailored solutions to help improve behavior in projects, products, or services.

So, how can we support people in making choices that are better, healthier, and more sustainable for themselves and their surroundings? This is where behavioral science comes in. Our behavior is influenced by a wide array of factors—like cognitive, social, and biological—all within the context of our immediate environment. Understanding how these elements shape our actions is the first step in creating strategies that encourage better decision-making and behavioral improvements.


How can you apply all this knowledge? I specialize in translating scientific insights into practical applications. Whether it involves behavioral research, strategic planning, designing behavioral interventions, conducting experiments, or implementing solutions, I'm here to help.

Focus Areas
Focus Areas
Focus Areas

Financial Behavior

Sustainability

(e-)Health

International
Development

Projects

Projects

Are you designing a digital product for behavior change?

Are you designing a digital product for behavior change?

Are you designing a digital product for behavior change?

Nuance Behavior is a behavioral science collective I co-founded. Nuance is dedicated to digital behavior change and product design. We help organizations harness the best of behavioral science in tech to achieve positive behavior change on a global scale.

Get in touch

Get in touch

Ready to design for impactful behavior change? Let's chat!

© 2024. Roos van Duijnhoven. All Rights Reserved.